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15:28 Oct 2, 2008 |
Polish to German translations [PRO] Tech/Engineering - Marketing / Market Research | |||||
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| Selected response from: Dariusz Prochotta Germany Local time: 21:30 | ||||
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Summary of answers provided | ||||
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3 +1 | System zur Einschaltquotenmessung |
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4 | System zur Messung der Wahrnehmung |
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System zur Einschaltquotenmessung Explanation: oder, was mir sehr gefällt: Fernsehreichweitenmessung. Siehe angehängten Link mit Text Reference: http://ard-werbung.de/uploads/tx_mppublications/01-2007_Hofs... |
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Notes to answerer
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System zur Messung der Wahrnehmung Explanation: na podstawie opisu na stronie www.eveo.pl zaryzykowałbym takie pojęcie. Chociaż żadne to ryzyko nawet, jeśli w branży w Niemczech używa się jeszcze innego. Ale w tym kontekście właśnie "Wahrnehmung" używa się w marketingu i reklamie dość chętnie. |
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