Glossary entry (derived from question below)
English term or phrase:
Practice Adjacency
Spanish translation:
practique la adyacencia
Added to glossary by
Bubo Coroman (X)
Sep 27, 2007 11:29
16 yrs ago
10 viewers *
English term
Practice Adjacency
English to Spanish
Other
Marketing / Market Research
Practice Adjacency, set up messages to brand the store
Proposed translations
(Spanish)
4 +2 | practique la adyacencia | Bubo Coroman (X) |
3 | ejercer adyacencia | emilia eliseo |
Change log
Jun 13, 2010 05:05: Bubo Coroman (X) Created KOG entry
Proposed translations
+2
1 hr
Selected
practique la adyacencia
hay varias formas de "adyacencia" - física, en línea ... depende de tu contexto. Aquí tienes una explicación de uno de los significados de la adyacencia física (tomado del documento del primer enlace):
"Frequently, retailers offer house brands side-by-side with branded products, using evocative trade dress and comparative statements. Through the products’ physical adjacency, consumers searching for the branded products see the house brand, which some of those consumers purchase instead of the branded products. In turn, house brands typically yields higher margins for the retailer than the branded products, so this brand spillover process increases retailers’ profits."
En lo que se refiere a la adyacencia en línea, hay una definición del término en el segundo enlace, como sigue:
"Adjacency
A property of the relationship between words in a search engine (or directory) query. Search engines often allow users to specify that words should be next to one another or somewhere near one another in the web pages searched."
He encontrado ejemplos de "adyacencia" también en Internet en el contexto de las marcas y los mercados pero no iban acompañados de una definición.
"Frequently, retailers offer house brands side-by-side with branded products, using evocative trade dress and comparative statements. Through the products’ physical adjacency, consumers searching for the branded products see the house brand, which some of those consumers purchase instead of the branded products. In turn, house brands typically yields higher margins for the retailer than the branded products, so this brand spillover process increases retailers’ profits."
En lo que se refiere a la adyacencia en línea, hay una definición del término en el segundo enlace, como sigue:
"Adjacency
A property of the relationship between words in a search engine (or directory) query. Search engines often allow users to specify that words should be next to one another or somewhere near one another in the web pages searched."
He encontrado ejemplos de "adyacencia" también en Internet en el contexto de las marcas y los mercados pero no iban acompañados de una definición.
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
3 mins
ejercer adyacencia
ok
Something went wrong...