Glossary entry (derived from question below)
Spanish term or phrase:
patrimonio marcario
English translation:
Brand Heritage
Added to glossary by
Enrique Huber (X)
Jul 7, 2009 14:13
14 yrs ago
3 viewers *
Spanish term
patrimonio marcario
Spanish to English
Other
Environment & Ecology
conservation of heritage
Así las cosas, los cafeteros con el apoyo de sus instituciones y sin abandonar su tradición, han incursionado en nuevas iniciativas de negocios que van desde la producción de cafés especiales y productos con mayor transformación como el café instantáneo, los extractos y las bebidas listas para tomar, hasta la participación directa en los mercados consumidores con las Tiendas de Café Juan Valdez. Estos proyectos son posibles gracias a los activos tangibles e intangibles que han construido los habitantes del PCC durante los últimos ochenta años como es el caso de un valioso patrimonio marcario, una amplia red de comercialización y un centro de investigación científica en café líder en el mundo. Con esta nueva estrategia los productores, apalancados en la riqueza y biodiversidad de los ecosistemas cafeteros y el capital social creado alrededor del producto, dan sostenibilidad a la principal actividad del sector agrícola colombiano y de esta manera, contribuyen a la conservación de su paisaje
Proposed translations
(English)
| 5 | Brand Heritage |
Enrique Huber (X)
|
| 4 | brand capital |
David Ronder
|
| 4 | brand wealth |
Edward Tully
|
| 3 | un valioso patrimonio marcario -- strong branding |
Bubo Coroman (X)
|
| 2 | trademark empire |
liz askew
|
Change log
Jul 8, 2009 17:04: Enrique Huber (X) changed "Edited KOG entry" from "<a href="/profile/123458">translation300's</a> old entry - "patrimonio marcario"" to ""Brand Heritage""
Proposed translations
3 hrs
Selected
Brand Heritage
Vox New dictionary
4 KudoZ points awarded for this answer.
3 mins
trademark empire
Colombia: Sentencia Acción Popular: Caso Juan Valdéz(4)
- [ Translate this page ]
13 Abr 2009 ... No puede perderse de vista que es una forma de comercialización que ha sido ... 1072), existen 55 expedientes de registros marcarios de 'Juan Valdez" y "100% Café ... además de beneficiarse de la trayectoria amplia de la marca, ...... Debió insistirse en la sentencia que el Fondo es un patrimonio de ...
www.scribd.com/.../Colombia-Sentencia-Accion-Popular-Caso-J... - Cached - Similar
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Note added at 7 mins (2009-07-07 14:21:18 GMT)
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sorry
may I change that to "trademark experience"
Shure Sound Isolating Earphones and In-Ear Monitors - Shop by Brand
What 80 Years of Audio Experience Sounds Like Today. ... products that reflect their trademark experience and their ongoing pursuit of audio perfection. ...
earplugstore.stores.yahoo.net/shure.html - Cached - Similar
- [ Translate this page ]
13 Abr 2009 ... No puede perderse de vista que es una forma de comercialización que ha sido ... 1072), existen 55 expedientes de registros marcarios de 'Juan Valdez" y "100% Café ... además de beneficiarse de la trayectoria amplia de la marca, ...... Debió insistirse en la sentencia que el Fondo es un patrimonio de ...
www.scribd.com/.../Colombia-Sentencia-Accion-Popular-Caso-J... - Cached - Similar
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Note added at 7 mins (2009-07-07 14:21:18 GMT)
--------------------------------------------------
sorry
may I change that to "trademark experience"
Shure Sound Isolating Earphones and In-Ear Monitors - Shop by Brand
What 80 Years of Audio Experience Sounds Like Today. ... products that reflect their trademark experience and their ongoing pursuit of audio perfection. ...
earplugstore.stores.yahoo.net/shure.html - Cached - Similar
1 hr
David Ronder
United Kingdom
United Kingdom
Native in English
United Kingdom
Linguistic flair and an eye for detail
Native in: English 
Works in: Spanish to English, English
Related KudoZ points
:
4
brand capital
I think this is "patrimonio" used in its primary sense of assets, wealth - hence capital. A company's brand capital counts among the most important of its intangible assets. There is a good definition in the second paragraph of this reference:
http://www.atme.org/pubs/archives/77_1898_11925.cfm
And here's the website of a brand management company where they talk about brand capital optimisation:
http://www.vayton.com/about-us.html
http://www.atme.org/pubs/archives/77_1898_11925.cfm
And here's the website of a brand management company where they talk about brand capital optimisation:
http://www.vayton.com/about-us.html
2 hrs
Edward Tully
Native in English
Because your words matter
Native in: English (Variants: US, UK)
Works in: Spanish to English
Related KudoZ points
:
72
brand wealth
MarketPower, Advertising, Consultants, Marketing :: Twellow Building Brand Wealth with marketing and advertising consulting. MarketPower belongs to 3 categories. [hide]. Marketing > Advertising ...
www.twellow.com/user/MarketPower - Similar
"fanatical" results on Funnel - South Africa's Super Search Engine ... we know as the coffee bean Burman Coffee Traders Home Coffee Roasting using ... Archive » Bank Notes: Where is Liberty Life's own-brand wealth offering? ...
www.funnel.co.za/cgi-bin/funnel/funnel-apisearch2.pl?... - Similar
Chowk: : A Tale of Two NRIs Just wondering…if NRIs are not in awe of my coffee-drinking habits, .... in economics 101 they feel that can justifiably brand wealth creators as traitors. ...
www.chowk.com/interacts/8406/2/0/72 - Cached - Similar
blog: May 19, 2008 ... it furthermore brand wealth like it - legalise in addition to tax it. .... of amsterdam as well as legalise it in more premises adore coffee shops! ...
blog55958.blogspot.com/2008_05_19_archive.html - Similar
brand ... per the Chevy example above—can spread the brand wealth cost-effectively. .... Splurge for Starbucks or buy the local convenience store coffee? ...
issuu.com/brands/docs/brand - Cached - Similar
www.twellow.com/user/MarketPower - Similar
"fanatical" results on Funnel - South Africa's Super Search Engine ... we know as the coffee bean Burman Coffee Traders Home Coffee Roasting using ... Archive » Bank Notes: Where is Liberty Life's own-brand wealth offering? ...
www.funnel.co.za/cgi-bin/funnel/funnel-apisearch2.pl?... - Similar
Chowk: : A Tale of Two NRIs Just wondering…if NRIs are not in awe of my coffee-drinking habits, .... in economics 101 they feel that can justifiably brand wealth creators as traitors. ...
www.chowk.com/interacts/8406/2/0/72 - Cached - Similar
blog: May 19, 2008 ... it furthermore brand wealth like it - legalise in addition to tax it. .... of amsterdam as well as legalise it in more premises adore coffee shops! ...
blog55958.blogspot.com/2008_05_19_archive.html - Similar
brand ... per the Chevy example above—can spread the brand wealth cost-effectively. .... Splurge for Starbucks or buy the local convenience store coffee? ...
issuu.com/brands/docs/brand - Cached - Similar
3 hrs
un valioso patrimonio marcario -- strong branding
it just means having a very well-known brand name for the coffee that you produce -- that helps you to sell it.
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