Due to the spikes coming out of the central nucleus, they are referred to as this, though there may well be other names for them.

Is what this is called in brainstorming sessions.

"A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.

The elements of a given mind map are arranged intuitively according to the importance of the concepts, and are classified into groupings, branches, or areas, with the goal of representing semantic or other connections between portions of information. Mind maps may also aid recall of existing memories.

By presenting ideas in a radial, graphical, non-linear manner, mind maps encourage a brainstorming approach to planning and organizational tasks. Though the branches of a mindmap represent hierarchical tree structures, their radial arrangement disrupts the prioritizing of concepts typically associated with hierarchies presented with more linear visual cues. This orientation towards brainstorming encourages users to enumerate and connect concepts without a tendency to begin within a particular conceptual framework.

The mind map can be contrasted with the similar idea of concept mapping. The former is based on radial hierarchies and tree structures denoting relationships with a central governing concept, whereas concept maps are based on connections between concepts in more diverse patterns.

[...]

Characteristics
Mind maps are, by definition, a graphical method of taking notes. Their visual basis helps one to distinguish words or ideas, often with colors and symbols. They generally take a hierarchical or tree branch format, with ideas branching into their subsections. Mind maps allow for greater creativity when recording ideas and information, as well as allowing the note-taker to associate words with visual representations. Mind maps differ from concept maps in that mind maps focus on only one word or idea, whereas concept maps connect multiple words or ideas."

http://en.wikipedia.org/wiki/Mind_map

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Learning Strategy - Creating an Associagram SOMMER SOMMER WINTER
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Look at the associagram. Can you connect the words in the associagram with the word Sommer (summer)? ... Make an associagram for the word Winter (winter). ...
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Lektion 02 | Deutsch Interaktiv | Deutsche Welle
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Lektion 02 – Learning Strategy 1: Creating an Associagram · Lektion 02 – Lernen lernen 2: Der Umgang mit Hörtexten · Lektion 02 – Learning Strategy 2: ...
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Assessing Qualitative Usability in life-threatening, time-critical ...
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associagram. During the brainstorming we made use of the quantitative ... associagram. Due to the fact that we started from the scratch we could design a ...
www.fg-mocomed.gi-ev.de/.../Mocomed_2010_Simon_Nestler_Asse...