2 KudoZ points awarded for this answer. Comment: "Dear all, thanks a lot for your answers. It would be foolish on my part to say, who was most accurate. Actually everybody was correct in their approach to the question, in many contexts I have translated this term as "Advertisement Costs" itself, however, this time it was somewhat different, as I have already mentioned the costs, which were mentioned in the text, transgressed into other fields and needed a different translation, in fact, the client appreciated the approach and the term "Marketing Costs" as they portrayed the exact meaning in the given context. I thank you all once again for the help. Merlin"