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planchar (as a computer-related term) (Mexico)
SIGNADA
Jan 19, 2015 23:19
9 yrs ago
3 viewers *
Spanish term

corte

Spanish to English Science Marketing / Market Research
From a marketing presentation in Peru for a soft drink company.

"En carnes (the store section) el corte en cuanto a compra de colas muestra que la ocasión de consumo "At Work" cobra importancia..."

Thanks in advance.
Proposed translations (English)
3 +3 cut

Discussion

patyjs (asker) Jan 20, 2015:
Hi Phil, marketers want us to be able to see their products wherever we are in the store, hence an endless variety of displays in strategic places. "At Work" is a consumption occasion, the reason behind the purchase. Others include "Leisure away from home" and "Breakfast at home".
philgoddard Jan 20, 2015:
Have I understood it correctly that they're selling colas in the meat section? And what is the relevance to "consumo At Work"?
patyjs (asker) Jan 20, 2015:
Thanks Henry. The presentation discusses how well the product sells in different locations inside a hyper or supermarket and the consumption occasions those locations respond to. Does that help? I'm thinking that perhaps "trend" would work.
Henry Hinds Jan 19, 2015:
CONTEXTO No queda tan claro aquí.

Proposed translations

+3
1 hr
Selected

cut

cut, as in quota, share, part, proportion, ...

The ST is suggesting that the proportion (as a share of all cola sales in the store), that comes from stacking piles of cola bottles near the meat counter, is increasing (cobra importancia).

I don't see how that relates to 'At Work' as opposed to other 'consumption occasions' - but WASAD that's not part of the kuestion...
Peer comment(s):
agree David Ronder : Proportion
6 hrs
neutral Yvonne Gallagher : not "cut" (means something else) but "proportion"
9 hrs
Does't the tax-man take a cut from your earnings?
agree James Peel : proportion
10 hrs
agree Marian Vieyra : definitely proportion or share in this context
1 day 8 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Robin. I used share in the end."
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