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martech

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15:56 Dec 27, 2019
English to Japanese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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Summary of translations provided
4 +1マーテック（MarTech）
Ryoko Yamazaki


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
マーテック（MarTech）


Definition from MAJIN Marketing Magazine:
MarTechとは、マーケティング（Marketing）と
技術（Technology）を掛け合わせた造語です。
企業がマーケティング活動にITを取り入れることで
高速で効果的なビジネスを展開できるようにするものです。

Example sentence(s):
  • マーテックは、「企業のマーケティング活動のパーソナライズ」「顧客理解」「プロセスの自動化」「一連の活動の最適化」に役立ちます。 - AQUENT  
  • Scott Brinkerが2011年にMarTech（マーテック）市場で150のソリューションを特定し、そのランドスケープを追い続けて以来、テクノロジーはとどまることなく成長し続けています。 - MarketingCampus  
Ryoko Yamazaki
United States
Local time: 14:38
Native speaker of: Native in JapaneseJapanese

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Takafumi Miyauchi
45 days
  -> Thank you!
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