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Native speaker conversation, Translation, Vendor management, Language instruction
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Sample translations submitted: 2
English to Chinese: BMW Kidney Grille Brief Production(Excerpt) General field: Marketing Detailed field: Automotive / Cars & Trucks
Source text - English Since 1933, almost every BMW front has featured a twin kidney grille. Though the design has changed over time-becoming smarter and more functional – it still acts as a
distinctive brand ID. Join us on a trip through the history of the BMW kidney grille.
BMW 303 (1933)
The BMW 303 represents a milestone in BMW history in two
respects: firstly, the mid-size sedan was the company’s first
six-cylinder model; and secondly, it was the first vehicle to
bear what has become a hallmark that still characterizes BMW nearly 90 years later – the air intake in the form of a pair of kidneys, that would become known as the kidney grille.
Although radiator grilles divided by a (usually chrome-plated)
center bar were nothing new in automotive design in that era,
with its rounding to the top and bottom of the grille, and the
placing of the blue and white quarter circles of the BMW
emblem (➜ Read more: The history of the BMW logo)
between the upper arches, the BMW 303 achieved an
elevated, sculptural effect with its radiator grille. And what
was created was an ensemble that is highly recognizable.
Up until the Second World War, the twin kidney grille became
ever narrower and thus more elegant on each BMW model
–such as the legendary BMW 327/BMW 328 – but it always
followed the shape established by the BMW 303.
BMW Vision iNEXT (2018), BMW Vision M NEXT (2019)
In two vision vehicles, BMW provides a glimpse of how the
BMW grille – the brand’s primary identifying feature – could
look in future models. In the all-electric BMW Vision iNEXT,
the twin kidney grille takes the form of a further development
of the grille from the BMW i3, with a trial given to a striking
single break of the usual center bar. Behind the closed surface of the grille, cameras, sensors and other technologies for
assisted and automated driving are hard at work. Internally,
this solution is known as “shy-tech” – high-tech that works
in secret. In the BMW Vision M NEXT hybrid sports car,
meanwhile, the BMW kidney grill takes the shape of a
sculpturally pronounced, glass-enclosed kidney grille that
emerges directly from the front of the vehicle in a no-holdsbarred style with surfaces featuring engraved, stylized BMW logos. The illumination of the grille and a color gradient inside it further heighten the three-dimensional effect.
Translation - Chinese 宝马从1993年就开始使用独有的双肾格栅。 虽然这种设计随着时代变迁而不断改进，变得更时尚更具有功能，但它依然是
品牌的标志性设计。请和我们一起去探访双肾格栅的演变史。
宝马303
宝马303是宝马发展历史上的一个里程碑这主要体现在两个方面： 一、首次加载了六缸发动机的中型轿车；二、首次使用
像双肾外形的进气格栅。近90年来，宝马一直在使用这种“双肾格栅”的特色设计。在上个世纪30年代，使用圆形的长条隔离
散热格栅是常规的设计，但宝马303采取的外形设计：圆润的散热格栅占据了汽车前脸，与置于其上方的四分蓝白色圆形标志(更多内容详见网站： The history of the BMW logo) 相得益彰，塑造出了高级、立体的形象。 更重要的，这种双肾格栅提高了产品的辨识度。 直至二战爆发前夕，双肾格栅在宝马的各个车型上变得越来越窄，越来越优雅， 例如传奇车型BMW 327和BMW 328. 但是沿用303双肾设计的风格从来没有改变。
BMW Vision iNEXT (2018), BMW Vision M NEXT (2019)
宝马在这两款车上，透露出了经典格栅在未来车型中的变革方向。 在纯电动车BMW Vision iNEXT 中，双肾格栅沿用并
改进了BMWi3的设计，创新性的把双肾格栅连接在一起。摄像头、传感器和其他技术设备都隐藏在封闭式的格栅背后， 以支持辅助驾驶和自动驾驶的运行。行业内把这种在隐蔽处工作的高科技方案称为“隐形科技” 。
与此同时,在宝马的混动跑车Vision M NEXT 中，车辆正前方突破性的采用了立体的玻璃双肾格栅和扁平化的宝马新标志。闪
闪发光的格栅和玻璃自身渐变闪烁的光芒相互映衬，3D立体效果更加突出。
English to Chinese: Bulgari History General field: Marketing Detailed field: Textiles / Clothing / Fashion
Source text - English Since 1884, Bulgari has exemplified Italian excellence. Built upon 2700 years of Roman history, Bulgari honors its rich past within its modern designs. Renowned for a stylistic audacity
and a penchant for color, a Bulgari piece is immediately recognizable. The sensuality of volume, a love of linearity, and a reverence for the art and architecture of its ancient roots – such characteristics define each creation. With a mastery of artisanal craftsmanship, Bulgari innovates the future of design and guards the legend of exquisite beauty.
Finding its Roman beginnings as a jewelry shop, Bulgari was founded in 1884 by Greek silversmith Sotirio Bulgari. Today an icon of luxury, Bulgari is known for unrivaled design, striking volumes, and bold colors Finding endless inspiration in the
Eternal City, Bulgari reinterprets the majestic symbols of Rome into exquisite editions of jewelry, watches, accessories and perfumes.
Honoring its homeland, Bulgari engraved the original Latin “V” epigraphy of its name above the prestigious Via dei Condotti store in 1934, inspiring the BVLGARI logo. To preserve its history, Bulgari built magnificent DOMVS atop its flagship store in 2014, as a gallery to house the Bulgari Heritage Collection’s treasures. On its storefront floor shines Bulgari’s iconic eightpointed star, recalling the historic shapes of the
Pantheon’s marble ground. Through its design and over time, the Bulgari name has become synonymous with symbolic storytelling, brilliant color and peerless craftsmanship – for more than 130 years.
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