English term
Spain
Just take my word for it!
Native in: Galician 
, Spanish
Works in: Spanish to English, English to Spanish, Portuguese to Spanish, and 6 more.
(word)
European Union Trademark no. 1546 "xx" (word) with priority of 13 July 2004, protected in class 452
The "xx" indicate the name of the trademark.
Thank you!
| 5 | (palabra) |
Sandra García Alonso
|
PRO (2): Toni Castano, Sandra García Alonso
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Proposed translations
Spain
Medical, Media, Tech, Marketing, L10n
Native in: Spanish (Variants: US, Standard-Spain, Latin American) 
Works in: English to Spanish, French to Spanish, Catalan to Spanish, and 1 more.
(palabra)
Mira este enlace:
https://www.inta.org/TMR/Documents/Volume 105/TMR_Vol105_No6...
As opposed to U.S. trade dress that roots deeply in unfair competition law, store design in Europe fully submits itself to the general standard of trademark protection provided in EU Trademark Directive Article 2 according to which a “mark may consist of any signs capable of being represented graphically, particularly words, including personal names, designs, letters, numerals, the shape of goods or of their packaging, provided that such signs are capable of distinguishing the goods or services of one undertaking from those of other undertakings.”
Por lo tanto, la traducción es "palabra" porque indica lo que se está protegiendo en este caso: la palabra creada (seguramente) por esa marca.
https://www.oepm.es/es/propiedad_industrial/propiedad_indust...
¿QUÉ ES UNA MARCA?
- Una Marca es un título que concede el derecho exclusivo a la utilización de un signo para la identificación de un producto o un servicio en el mercado.
- Pueden ser Marcas las palabras o combinaciones de palabras, imágenes, figuras, símbolos, gráficos, letras, cifras, formas tridimensionales (envoltorios, envases, formas del producto o su representación)
Discussion
https://euipo.europa.eu/tunnel-web/secure/webdav/guest/docum...
(…)ofrecen a las marcas no registradas una protección similar a aquella de las marcas registradas, evitando que se utilice un nombre, palabra, dispositivo o...(…)
It is quite confusing.
Thank you!
6.2.2. Figurative marks
Using a figurative mark registered in black and white in colour constitutes use
of the registered mark, unless it changes the overall impression of the mark
(as to figurative marks with colour elements see below point II.6.4.4).
Similarly, adding word elements to a figurative mark will generally not result in
a variant of the figurative mark, if such word elements are descriptive or
generic indications or another**** (word)**** marks.
Talvez la repuesta esta por alli, en EEUU un compania tiene drechos reservados a (Mc). New to me, espero alguien puede aclararlo.