Localization Evolved: Moving Beyond the Limits of the ‘Iron Triangle’

By: Ana Moirano

The need for efficient and effective localization has never been more critical to global success. Organizations operate in an increasingly interconnected world – one that offers immense opportunities but also suffers from an explosion in content. 

Traditional localization isn’t built for the scale and pace needed by global enterprises today so struggles to keep up with the ever-growing demand for multilingual content. Each efficiency gain, like translation memory or machine translation, seems to be quickly eclipsed by the sheer volume of content requiring translation. Businesses are often forced to choose between cost, quality and speed. Known as the ‘iron triangle’, it’s long been an insurmountable obstacle to quickly delivering high-quality translations at scale.

To overcome this conundrum, RWS has developed Evolve, its flagship Human+AI solution – building on the philosophy of ‘Genuine Intelligence’ – that aims to redefine what’s possible in the world of localization.

Source: https://slator.com/

Full article: https://slator.com/localization-evolved-moving-beyond-the-limits-of-the-iron-triangle/

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