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Poll: Good translators and interpreters don't need to worry about marketing their services
Thread poster: ProZ.com Staff
Omnia Abdelgani
Omnia Abdelgani  Identity Verified
Local time: 13:12
English to Arabic
+ ...
Good guys do not win all the time Jan 22, 2018

Amidst the hectic competition in the translation business, some rely more on the attractive presentation of their service without having a good service in the first place. When shopping most people opt for nicely packaged items (compared to ones with less impressive packaging) without necessarily having tried them previously.
This can happen in the field of translation as well.
 
Beata Baika
Beata Baika  Identity Verified
Romania
Local time: 13:12
German to Hungarian
+ ...
Every service needs promotional campaign Jan 23, 2018

As a freelancer translator who works only via the Internet you will need to promote yourself. When a company is happy with your work, will keep your name confidential, because they don't want to lose you. They won't promote you to other agency.

I agree with Gianluca Marras: always try to find some new clients, not 10 at the time, but 1 every year is a good thing. Is better to invoice to more clients, than to have one large job for an single client. All of your income could evapora... See more
As a freelancer translator who works only via the Internet you will need to promote yourself. When a company is happy with your work, will keep your name confidential, because they don't want to lose you. They won't promote you to other agency.

I agree with Gianluca Marras: always try to find some new clients, not 10 at the time, but 1 every year is a good thing. Is better to invoice to more clients, than to have one large job for an single client. All of your income could evaporate overnight.

You can check this article: How To Escape The Single Client Trap As A Freelancer from Ryan Waggoner. ▲ Collapse
 
Ventnai
Ventnai  Identity Verified
Spain
Local time: 12:12
German to English
+ ...
Jan 23, 2018



[Edited at 2018-01-23 11:31 GMT]
 
Mario Freitas
Mario Freitas  Identity Verified
Brazil
Local time: 07:12
Member (2014)
English to Portuguese
+ ...
False Jan 24, 2018

Not only translators. This applies to any and all professions and activities. You either learn how to "sell yourself" or your success is very limited.
But marketing goes way beyond publicity or advertising. You don't have to advertise. But networking, referrals and word of mouse (Cris) are also means of marketing.

[Edited at 2018-01-24 19:07 GMT]
 
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Poll: Good translators and interpreters don't need to worry about marketing their services






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