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Each online session from the bundle can be purchased individually, but if you wish to participate in TWO sessions from the series you can purchase them at the special early bird price here: 60 USD40 USD.
* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.
Even if you do not attend the online session you will still have unlimited access to the video recording and training materials.
Learn to write business emails which will bring you more projects and new clients. You will receive step-by-step techniques and 5 real-life templates which will improve your email marketing and communication with potential clients as soon as you return to work after the webinar.
Description
In one hour learn how to increase the effectiveness of your Email Marketing when reaching new clients (direct clients, translation companies and prospects in LinkedIn) and replying to job posts on ProZ.com.
Today, in the age of digital job hunting, you have only several seconds to make the right first impression. So, learn how to write business emails which will help you stand out from your competitors, present your skills in a professional manner, add personality to your application and as a result fantastically increase the number of replies to your applications from the potential customers.
During the session we shall cover the following topics:
- Why email marketing remains an effective tool for freelance translators
- Common mistakes which translators make when sending their CVs and communicating with potential customers (real examples from my practice)
- Structure and tone of an effective email for a potential direct client (with a real-life example)
- Effective email for a translation company you want to work with (with a real-life example)
- Emails for applying to job posts on ProZ.com (with a real-life example)
- Reaching out to your dream clients in LinkedIn (how to write invitations which make people want to connect with you)
- Writing follow-up emails in LinkedIn (with real-life examples)
- Useful phrases and words to help you add personality and expertise to your business emails
Target audience
Freelancers starting in the translation industry
Experienced freelancers who want to expand their clients database
Outsources who want to get new end clients
Learning objectives
After this webinar you will:
- Have a clear understanding of how to reach your dream clients (both direct clients and translation companies) so that to get more new projects
- Know how to improve your Email Marketing
- Know how to get more positive responses from new clients
- Learn how to get fantastic results from submitting quotes on ProZ.com
- Learn how to add personality to your application
- Know how to make the right first impression on the clients so that they trust the translation job to you.
Program
Click to expand
During the session we shall cover the following topics:
- Why email marketing remains an effective tool for freelance translators
- Common mistakes which translators make when sending their CVs and communicating with potential customers (real examples from my practice)
- Structure and tone of an effective email for a potential direct client (with a real-life example)
- Effective email for a translation company you want to work with (with a real-life example)
- Emails for applying to job posts on ProZ.com (with a real-life example)
- Reaching out to your dream clients in LinkedIn (how to write invitations which make people want to connect with you)
- Writing follow-up emails in LinkedIn (with real-life examples)
- Useful phrases and words to help you add personality and expertise to your business emails
Registration and payment information (click to expand)
Click to expand
Click on the buy button on the right to purchase your seat
Participation fee includes:
• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.
How do I purchase my spot?
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.
After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.
How do I access the online platform?
72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Virtual platform system requirements (click to expand)
Click to expand
For PC-based Users:
• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.
• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)
For Mac®-based Users:
• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.
• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)
Join from Android
• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store
Recommendations
• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.
Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Bio: Anastasia Kozhukhova is certified English to Russian Legal, Marketing and Website Translator. Member of Union of the Translators of Russia, Member of Certified PRO Network and IAPTI (International Association of Professional Translators and Interpreters). By cooperating with high-end clients from various countries and working in partnership with Marketing Experts from Great Britain, she learns a lot about international Marketing and current business tendencies which she actively uses in her translation business. Moreover, Anastasia conducts her own business trainings and individual consultations for translators, helping them increase their income and become really appreciated professionals.
Анастасия Кожухова - дипломированный переводчик английского и немецкого языков. Работает с такими тематиками как юридический и маркетинговый перевод, а также перевод вебсайтов. Сотрудничает с прямыми отечественными и зарубежными заказчиками, а также с зарубежными бюро переводов. Работает в партнерстве с маркетологами из Великобритании. Является членом Союза переводчиков России, сертифицированным переводчиком ProZ.com (Certified PRO Network), а также членом ассоциации IAPTI (International Association of Professional Translators and Interpreters).
Анастасия углубленно изучает маркетинг и последние тенденции в продвижении бизнеса, активно применяет новые знания и навыки в поиске и сотрудничестве с заказчиками перевода, благодаря чему за полгода смогла увеличить свой доход от переводов в 11 раз. Кроме того, Анастасия проводит собственные тренинги и индивидуальные консультации по маркетингу, созданию сайтов и личному брендингу для переводчиков.
Hi Anastasia, I’m registered but cannot attend this webinar the day it will be held. Will there be a recording of the webinar available to those who registered? Best, Michaela
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Comment:
The contents of this post will automatically be included in the ticket generated. Please add any additional comments or explanation (optional)
Hi Anastasia, I’m registered but cannot attend this webinar the day it will be held. Will there be a recording of the webinar available to those who registered? Best, Michaela
Hi Michaela,
Thank you for your interest in the training. The session will be recorded. Therefore, if you do not attend the live session you will still have unlimited access to the webinar video, a PowerPpoint presentation, a certificate of attendance.
Hope this helps.
My bests, Helen
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Comment:
The contents of this post will automatically be included in the ticket generated. Please add any additional comments or explanation (optional)
"The class was very well thought out and arranged, going from emails to Proz.com and LinkedIn, as wel..." Read morel as other outlets.
Anastasia Kozhukhova is the sort of teacher who will sit down beside you and patiently help you find solutions.
She was practical and frank about the mistakes that can be made, and in how to make a more effective approach.
Some of the important points included:
- sharing your own values with the clients';
- the importance of a one-to-one relationship with a potential customer;
- it's your personality that sets you apart."
"The webinar is really useful and very well structured. Concrete examples with helpful explanations m..." Read moreade tips to e-marketing clear and easy to follow. The presentation style is pleasant to listen to and easy to understand. Inspiring course!"
"The webinar was well-detailed and really useful. I appreciate effort of Anastasia to provide such a ..." Read moreprofessional and really super effective tips to e-marketing.
Thanks a lot, that was really fascinating and helped on very moment webinar was presents, because I quote on a job and I got the project quickly by use of these tips!! "
