Is The Customer Always Right?

Format: Videos
Topic: Business skills for translators

Course summary
Availability:This training is available on-demand

Duration: 45 minutes

After you purchase access click here to watch the video.

Summary:How to find and keep clients. Tips and mistakes to avoid. This course will give you plenty of advice for preparing your own mini-marketing campaign and keeping your current clients happy.
Does your translation business need a boost? Do you have trouble raising your fees? Have you ever had problematic clients who don't understand what is needed to do a good translation? Do you find it difficult to refuse or accept a job? Lacking visibility? Do you want to let potential clients know you're available without appearing desperate for work?
This short yet comprehensive course deals with translator/agency/client relationships: how to find customers and keep them.
Topics covered include: Do's and Dont's on accepting and applying for jobs; showing availability; outsourcing; setting and negotiating fees; explaining credentials and experience; CV/resumé/ads; recommendations; blacklists; dealing with "difficult" clients or problematic jobs and avoiding potential conflicts; visibility; communication with the client and extra services you can provide before, during and after a project.
In this course you'll find plenty of useful tips you can apply immediately, mistakes to avoid and ideas for marketing your services and keeping your customers happy.
Target audience
Freelancers starting out in the translation business and those whose business needs a boost.
Learning objectives
In this video you will learn how to:
- Attract and keep clients.
- Negotiate fees.
- Deal with "difficult" customers.
- Improve your visibility and professional image.
- Provide extra services.
Click to expand
- Why choose you for a job?
- Rejecting/accepting work.
- Showing availability.
- To outsource, or not to outsource?
- Setting and negotiating fees.
- Credentials: highlighting your strengths.
- Recommendations.
- Dealing with problematic clients.
- Visibility.
- Communication with the client (finding and meeting the client's specific needs).
- Providing extra services.
Software and system requirements (click to expand)
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Registration and payment information (click to expand)
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Price: 20.00 USD

Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here .
Created by
 Gary Smith    View feedback | View all courses
Bio: Freelance translator. His clients include the Polytechnic University of Valencia, Cardenal Herrera University (CEU), the Polytechnic University of Cartagena, the University of Valencia, the University of Granada and ESADE, mostly for scientific and financial texts. Also translates mercantile and labour contracts. Board member of XARXATIV. Contributor to the ATA Chronicle.

Traductor autónomo. Entre sus clientes figuran la Universidad Politécnica de Valencia, la Universidad Cardenal Herrera (CEU), la Universidad Politécnica de Cartagena, la Universidad de Granada, la Universidad de Valencia y ESADE, sobre todo con textos científicos y financieros. También traduce contratos mercantiles y laborales. Miembro de la junta de XARXATIV y colaborador de la revista de la ATA (The Chronicle).

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